Tim Pim Blog

Podcasts are literally ways the ordinary average person can have their own broadcast media. What makes Podcasts different from other types of audio content is the users must use RSS protocol. However, it also allows you to produce and create your own self-published radio-type shows.

Several radio stations use Podcasts either as their entire format or as part of their format. These stations include KYOU Radio in San Francisco, 99.5 The Mountain in Denver, and KFI in Los Angeles. Of course, the Internet provides listings for where Podcasts can be found as well. At www.Podcasts.net, you’ll find a list that is based on any topic you’re interested in. This includes entertainment, politics, arts, science and nature, business, lifestyle and shopping, with many of the categories broken down into more specific categories.

If you don’t have an iPod, you may wonder why you would even want to find Podcasts. The term Podcasts doesn’t mean a person has to use an Apple iPod. Podcast, though, is a term merged from the words iPod and broadcast. Any digital audio player or computer with the proper software can be used to listen to or create Podcasts. But, users must have “Podcatching” software, also known as “aggregator” software, to be able to listen to Podcasts.

Those wanting to either listen to or make their own Podcasts will need something called iPodderx. This is nothing more than a newsreader that can interpret RSS 2.0 feeds. While the iPodderx allows for listening to Podcasts, it is also needed to help with the broadcast side as well. Other Podcasting products available, as shown on www.alesis.com, include the 10/2 2-channel portable audio interface. This is a 24-bit /96k USB product. The Photon X49 is a keyboard controller, as is the Fusion 6HD and 8HD. The MultiMix Mixers are used to mix sounds for the Podcasts. M1 Active 520 and 620 nearfield reference monitors are also available. However, be ready to spend some serious cash if you’re planning on doing any major Podcasts.

Podcasts can be broadcasted world wide, adding an even broader base to the places you can find Podcasts. A couple of the global Podcast sites, according to www.wickmedia.com, are CBC Radio One out of Canada, Triple J Podcast from Australia. Podcast sites in the US can be found at www.podarama.com-dj. To find more podcasting sites, just log on to the Internet and visit locations such as http://www.apodcasting.com/dir/HowToFindPodcastingSites to do a thorough search.

There are no rules or regulations to individual Podcasts and their content, until some specific situations apply. That includes Podcasts that are broadcast over regular radio waves on radio stations across the nation. Those Podcasts are regulated by Federal Communication Commission laws because they are geared toward the masses at large. That means that, for an individual who wants to become a Podcaster, the sky’s the limit.

Copyright 2005 by D. L. Randolph. All rights reserved.

Looking for information about podcasting? Go to http://www.apodcasting.com. About Podcasting is a Podcast Information Directory and Resource Site which provides a consolidated listing of the best Podcasting sites in one easy to navigate location.

Launching a podcast can be a fun adventure. You’re able to bring your voice, your rant and your thoughts to the world without having to go through editors, segment producers or other filters.

Although you may have great content, you may be missing the mark when it comes to adding a little pizzaz to your podcast. Interviews with experts, monologues on an issue you’re passionate about and energizing music are all equally liked by listeners. However, if your podcast lacks intrigue, it will sit in a podcast directory with no downloads and very little subscribers.

Because I just launched a podcast, I wanted to ensure that I’m on the right track. So, I asked some other podcasters on what makes a great podcast. While they agreed that it’s an awesome marketing tool, they disagreed on the two ingredients that could make or break the popularity of your podcast - the use of humour and the presence of personality.

One podcaster, Donna Papacosta, president of a communications company in Oakville, Ontario and who hosts a podcast herself, suggests that when communicating with a business audience, leave the humour out.

“For a B2B podcast, I would skip the humour. People want content that is relevant to them,” says Papacosta.

However, Penny Haynes, CEO of Georgia-based company that teaches people how to create their own podcasts through a virtual course, disagrees. She doesn’t think your podcast should be dry and stiff, no matter who’s your target audience.

“Everyone has their own ideas and tastes regarding programs, but I love a little humor. A little bit of someone’s personal side can add a lot to it,” says Haynes.

Paige Eissinger, who hosts a computer call-in radio show in Missouri, says that she is immediately attracted to podcasts that inject a little humour.

“The worst people in the world to do business with are the ones who are humorless and I sure wouldn’t listen to their podcasts,” says Eissinger.

“I don’t mean that you should have a ready joke for all your B2B podcasts, just that if your message lends itself to humor, take advantage of it. Don’t pass up a witty remark just because ‘It’s business’,” says Eissinger.

Being witty is one thing, but being silly can really turn off a listener. Just ask Papacosta, who’s not afraid to unsubscribe from a podcast if it turns out to be a total dud.

“I’ve hit the stop button on many a podcast because of content I deemed stupid or a waste of my time,” says Papacosta.

At the end of the day, it’s a podcaster’s personality that will win many fans and garner tons of downloads.

“Content [of a podcast] is important, but surprise, surprise - personality wins out,” says Haynes. “When it came down to a choice between great content and great personality, personality was the winner.”

Haynes recounted a podcast where she shared her thoughts and feelings about celebrating the one-year anniversary of her business. She was surprised by the response of her listeners.

“They loved it, as it made me ‘real’. They felt invited and involved in my private world,” says Haynes.

Eissinger can relate. One of her favourite podcasts is hosted by a man who has a southern accent. Although she learns alot from his podcast, she’s a sucker for his accent and in her mind, this lends alot of personality to his podcast.

“His content is great and very relevant to my business, but [his Texan] accent grabs me every time,” says Eissinger.

While spontaneity, humour and personality can add some sizzle to a podcast, Angelo Cerase, a Toronto-based financial advisor who has a list of podcasts he enjoys listening to, draws the line when a podcaster lacks focus in their program.

“I really, really, really hate it when a podcast has the author going on and on about absolutely nothing, without a real plan or script of what he was going to say,” says Cerase.

“A little ‘useless’ filler is welcomed in a podcast, it makes the person on the other end seem more human. But too much is, well, too much,” says Cerase.

Having a great mic, snazzy music and earth shattering content is not enough. You need to inject a little bit of humour and personality into your podcast to really get people to subscribe to your feed week after week.

Special thanks goes out to the members of the Podcaster Central Network who contributed their comments for this article. If you want to learn more about how to create, publish and host a podcast, join Podcaster Central by clicking here:
http://podcastcentral-network.ryze.com.

Copyright 2005 Leesa Barnes. All Rights Reserved Worldwide.

Leesa Barnes, Chief Divapreneur, helps consultants, virtual assistants, professional organizers and coaches pull clients to them using a podcast. Leesa’s advice is based on her experience producing and hosting a podcast where she saw a spike in subscribers to her ezine list and signed up 10 new coaching clients. Her audio program called Podcoach Your Way to Success: Secrets for Coaches on How to Use a Podcast to Market Your Business & Gain More Clients contains worksheets and exercises to help any coach set up their own podcast in as little as 4-hours.

Go to http://www.podcoachyourwaytosuccess.com and sign up for her free ecourse that will teach you how to use a podcast to grow your coaching business and pull clients to you.